2011职称英语综合类A卷真题
But before a smell can be manufactured and introduced into banks’ air conditioning systems. It must be identified and chemically analyzed, and this has proved to be difficult. The problem is that banknotes-and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger’s (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.
It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
“The sense of smell is probably the most basic and primitive of all human senses,” explains researcher Jim O’Rordan. “ There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain.” It is certainly true that most people find certain smells incredibly strong, stringing memories and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to harness. “We’ve made great progress but the technology of odour production is still in its infancy,” says O’Riordan, “Who knows where it will take us.”
31. Artificial smells have NOT been used in
A cafes
B banks
C travel agencies
D supermarkets
32. Researchers believe that introducing the “smell of money” into banks will encourage people
A to spend money
B to feel confident about banks
C to earn more money
D to withdraw money from banks
33. The difficulty of producing the “smell of money” lies in that
A people’s attitudes toward money are different
B it’s hard to identify and analyze it
C no technology can do it
D experts have no motive
34. The word “harness” in the last paragraph is closest in meaning to
A see
B study
C control
D understand
35. Researchers think
A artificial smells help to improve people’s memory
B the technology to produce artificial smells is in the early stage
C artificial smells are harmful
D the production of artificial smells is profitably
第二篇 Spoilt for Choice（A级）
Choice, we are given to1 believe, is a right. In daily life, people have come to expect endless situations about which they are required to make decisions one way or another. In the main2, these are just irksome moments at work which demand some extra energy or brainpower, or during lunch breaks like choosing which type of coffee to order or indeed which coffee shop to go to. But sometimes selecting one option as opposed to another can have serious or lifelong repercussions. More complex decision-making is then either avoided, postponed, or put into the hands of the army of professionals, Iifestyle coaches, lawyers, advisors, and the like. waiting to lighten the emotional burden for a fee2. But for a good many4 people in the world, in rich and poor countries, choice is a luxury, not a right. And for those who think they are exercising their right to make choices, the whole system is merely an illusion, created by companies and advertisers wanting to sell their wares5.
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